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Who we are

We're creating the iconic product brands of tomorrow to create a next generation shopping experience

Company Info

BRANCONIC is guided by four principles: Customer satisfaction rather than competitor trump, passion for efficiency,  commitment to high quality, and long-term thinking. BRANCONIC strives to be a next generation retail company that serves the consumers behaviour by following responsibility mindset for future generations. We want to create new consumer experience by creating solutions where others look the other way. We want to create quality products that authentically connect with customers by creating brands that have a message and whose products serve as a means of communicating that message. 

Our goals and culture

We see ourself as a next generation consume enterprise that create brands that bring a product choice with a different purpose.

Principles & Leadership

Our principles are what we stand for and our leadership has the mission to follow them to make BRANCONIC a thinking ahead consumer enterprise. 

The Story we're writing

BRANCONIC was created based on a global changes and has just started to write a story that will create consume experiences of a new generation. 

BRANCONIC defines itself as a e-commerce brand building platform specialized in consumer niches for everyday-usage. We want to create unique next generation shopping experiences that create long term relationships with our customers.

Working to earn and keep our customers’ trust is the single biggest driver of BRANCONIC’s approach to build iconic brands that brings consumers a product choice created all-for put a smile on their face. We believe that it’s about the small details within the whole customer journey that builds long term relationships. In addition, BRANCONIC is committed to becoming a driver of innovation in the industry by creating a vision that leverages a portion of our global profits to solve essential problems in our world. Here are our goals that we’re trying to achieve within the next ten years:

Iconic brands
+ 0 k
global customers
$ 0 m
global revenue
$ 0 m
charity fund

Our Culture

At BRANCONIC, we are constantly iterating, solving problems and working together to build a next generation shopping experience. We see a change in how people are consuming, driven by technology and authenticity. That’s why it’s important, that our workforce reflects the diversity of customers we serve. Hiring people and building partnerships with different backgrounds and points of view helps us make better decisions,  build better products and create better experiences for everyone. 

Our Leadership

Yannic Vollmer

Founder, Chief Executive Officer and Chief Technology Officer

Sandra Kraus

Co-Founder, Chief Marketing Officer and Chief Sustainability Officer

Erce Ünal

Co-Founder, Chief Operating Officer and Chief Financial Officer

Our Principles

Our principles are what we stand for- They are beliefs we hold deeply and make tradeoffs to pursue. 

Creating unique shopping experiences

The fundamental part of BRANCONIC is to create unique shopping experience for a new generation of consumers. Driven by amazing technologies we’re creating very unique brands that build different from the very beginning to speak the language of the market and share a feeling of being a part of the brands famaily to the customer. 

Giving customers an additional choice

We are not here to reinvent the wheel. In today’s world there are kind of any product we can think about. But we believe that we can optimize some of these products and bring customer driven innovation to them to create a better version for new customer behaviours.

Give customers a voice

We see a big change in the behaviour of the customers of tomorrow. That’s why we believe that modern products needs to integrate the customer thinking and behaviour from the very beginning. That’s why we work very close with our global customer community to give them a countable voice when it comes to product innovations. 

Solve global social and climate issues

We’ve are driven by the vision to create a new consume system that exist to help solving the biggest social and climate issues in our world. Therefore we’re redistributing the wealth we are generating from our global brand network to invest in solutions that help solving these problems. 

Our Offices

BRANCONIC Headquarter

Global Brand Holding enterprise and partner management of global manufacturing and logistics.

BRANCONIC Europe Management

Stuttgart, Germany
Managing our european product brands as well as the european customers service.



The story we are writing

Where we are right now and where do we go in the next ten years?

We at BRANCONIC just startet to move on into the direction of our big vision. We want to write a story that we think will change the course of the history. What sounds complex at fist is a story about people and a really simple idea.

An idea that was born while a pandemic stoped the whole world and changed the fundamentals of what we where calling “normal”, not only on a health perspective, even more about the global economy. We’ve seen a lot of positive impacts from the corona-pandemic and that opens our eyes to have a different look on the current situation. 

We believe that the biggest industry on planet earth needs to change the system to create a better tomorrow. 

Do not get it wrong, we are also a part of the global consume and we also love to see new product innovations. We do not want to stop that system, we want to grow it, but with a different purpose.

We believe that everyone inside our modern consume system could share 5% to support a different purpose. Like building a stronger mental health of our population, stopping the climate change and building infrastructures that influence the life of billions on long-term. 

We think that based on this vision it is even more fun to create new product innovation because then we’re not just creating a product like any other. We put a passion in this product and know that if it will be successful we will have an impact with every single sale the product generates.

And in the next ten years we will work as hard as we can each and every day to make this vision reality.

October 2020
BRANCONIC was born
While a global pandemic shocks the world, a little group of three different thinking founders came up with an idea to use the advantage of the the growing e-commerce industry to build a brand ecosystem that exists to have an impact for the future.
October 2020
January 2021
A big vision
After month of working on the fundamentals for a global brand ecosystem the big vision was defined and World Changer was born. A program that has the mission to use at least 5% of the global profit the ecosystem will generate to support projects around the world that stop poverty and build a infrastructure for a better tomorrow.
January 2021
August 2021
The first brand
MISTER VERCETTI a modern day street fashion brand that shares a unique lifestyle vision is launched.
August 2021

More about BRANCONIC

Our Impact

Learn more about our big vision that we believe will have a positive impact on our all future. 

What We Do

What does a next generation consumer enterprise do? Learn more about what we’re doing to be iconic.